la parfumerie branding & packaging

For this branding and packaging project, I created a hypothetical perfume company. La Parfumerie is a perfume company founded in the 1920's. 

Still existing today, they were looking for a new logo and packaging design. There are three signature scents; Floraison, Clarte, and Musc. They also have an annual limited edition fragrance. When working on this project, I took influence from the beading patterns on flapper dresses for the boxes and traditional 1920's typography for the logo. For the limited edition fragrance, a gold foil element was added to create an extra luxurious feel. 

Finished Project:
Packaging Design:

© 2020 Megan Hillier