her highness branding
Inspired by the new legislation in Michigan, I decided to brand a hypothetical cannabis and CBD company aimed specifically at women. When doing research, I realized that a lot of cannabis brands, whether intentional or not, have very masculine branding. Her Highness aims towards helping women through the use of cannabis products. For this project, I created a brand identity, packaging for products, digital signage for the dispensary, and a mockup for what the dispensary might look like.