Grand Valley State University's Campus for Consent Branding
When I was asked to update the logo for GVSU's Campus for Consent, the group came to me with two things. They wanted to somehow incorporate the very prominent clocktower that is on their campus and they wanted to include the color teal because that is the color for Sexual Assault Awareness. To fulfill their wishes, I chose a typeface that would mimic the weight of the clocktower vector I created so I could create the "O" from the clock face. To further push the group's initiative, I also made the hands of the clock form a checkmark, as a way to symbolize consent.