kentwood 5280 magazine ad
With the coming of the new decade, many agents were inspired to refresh their brands at Kentwood. Barb Fiest, who I was told had the same brand for about the last 10 years, was one of them! I was really inspired by the tulip in the original branding, but confused as to why it wasn't incorporated more throughout the design. So along with incorporating that more, I also used Kentwood's colors, as that was something she expressed interest in. In the slideshow below, I included my refresh, as well as what some of the materials looked like before.